Adobe knows there’s a bigger audience of would-be creators out there than full-on pros, so it’s launching a new app that attempts to open up some of its more powerful tools to amateurs. The app, called Creative Cloud Express, offers basic versions of image and video editing tools, letting users work with layers, AI effects, and a huge font library, all with a simplified interface that’s supposed to make the features easier to use.
The Creative Cloud Express suite comes with a generous suite of features that allows users with no experience to apply Photoshop effects, filters, textures, easily remove backgrounds, resize elements, and add overlays with professional results.
In practice, this means you get access to a vast library of templates to get started, but also tools to quickly remove the background from an image or apply Photoshop-style filters and effects to these images. Thanks to an integration with Creative Cloud Libraries, users will also be able to take assets from Photoshop and Illustrator that maybe a colleague created for them and then re-use them in the Creative Cloud Express app.
When starting it up, you’ll be able to choose from pre-designed templates made for different purposes: a flier, a Facebook post, an Instagram story, a YouTube thumbnail, a restaurant menu, a book cover, and so on. Once you choose a template, you’ll be able to adjust all the features within it. In a short demo video sent to The Verge, an Adobe product manager showed how you could adjust the text, import new assets from Adobe’s stock image library, and add animation. One particularly clever feature automatically removed the background from a stock image, letting the image focus just on its subject.
While there is an upgrade path to premium versions, for the casual user there really might not be any need to upgrade.
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